West Melbourne

After operating at 140 and later 260 Queen Street, the Goetz engineering works moved to 399-401 Franklin Street West (later Batman Street), West Melbourne.

The move from 260 Queen Street to Franklin Street West occurred sometime between 1892 and 1895. Franklin Street West was renamed Batman Street in 1909, and the Goetz property was later renumbered as 115 Batman Street.

W.-G.-Goetz-Co-business-cardAbove: Business card from when Goetz occupied 399-401 Franklin St. West (115 Batman St.), prior to taking over the whole block down to number 411 Franklin St. West.


MMBW-Map-724-1895-Franklin-Place-West-MelbourneAbove: Section of MMBW Map 724, 1895, showing the location of 399-411 Franklin Street West. In 1907, Gottlob’s oldest child Ida was living behind the Batman Street works at 15 Franklin Place.

Between 1909-1911, Gottlob’s address was within a short walk at nearby Jeffcott Street, now occupied by the Remand Centre carpark. This was in addition to his Beaconsfield Upper/Emerald property ‘Almond Grove’.

W.G. Goetz and Sons remained at the Batman Street site until moving to larger premesis at 136-140 Hall Street, Spotswood in 1939. The Batman street freehold factory was sold to Demco Machinery.

Goetz-399-Franklin-St-West-MelbourneAbove: c1905. L-R: unknown, unknown, son William Paul, Gottlob (beard), son Emil (bowler hat), possibly son Paul, possibly son Albert, unknown, unknown.
On the corner of Franklin Place and 399 Franklin Street West Melbourne (now 115 Batman Street).

Below:  From the same angle, Jan 2011. The cobblestones in Franklin Place remain unaltered, except for a few remnants of an earlier covering of bitumen.